Why effective complaint handling matters
Delivering outstanding customer service
Business growth continues to be a critical driver of performance and sustained growth requires organisations to have the ability to win and keep customers. Within this mix, effective complaint handling also plays an important role.
So what are the key drivers of good acquisition and retention strategies?
This whitepaper discusses:
- Why customer loyalty still matters
- How to improve the customer journey to deliver greater satisfaction
The importance of an effective approach to handling complaints in today’s multi-channel world